--- title: Blog | Bitwise Solutions | Indianapolis, Indiana | competitive analysis description: competitive analysis | Bitwise's Blog for digital marketing, creative solutions, and custom development. --- [Give Us A Call: 317-805-4376](tel:+13178054376) [Get Started Today](http://www.bitwisesolutions.com/Contact) [![Bitwisesolutions](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/WebsiteLogo.png)](http://www.bitwisesolutions.com/) [![Bitwisesolutions](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/Bitwise_Med.png)](http://www.bitwisesolutions.com/) [![Facebook](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/fbicon.png)](https://www.facebook.com/BitwiseSolutions)   [![Twitter](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/twitter.png)](https://www.twitter.com/BitwiseIndiana)   [![Instragram](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/instagram_new-256.png)](https://www.instagram.com/bitwiseindiana/)   [![LinkedIn](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/linkedin.png)](https://www.linkedin.com/company/bitwise-solutions) - [Who We Are](http://www.bitwisesolutions.com/who-we-are) - [What We Do](http://www.bitwisesolutions.com/what-we-do) - [Our Work](http://www.bitwisesolutions.com/our-work) - [Blog](https://resources.bitwisesolutions.com/blog) - [Contact](http://www.bitwisesolutions.com/contact) [Give Us A Call: 317-805-4376](tel:+13178054376) [Get Started Today](http://www.bitwisesolutions.com/Contact) [![Bitwise](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/searchicon.png)](http://www.bitwisesolutions.com/search) [![Bitwisesolutions](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/Bitwise_Med.png)](http://www.bitwisesolutions.com/) - [Who We Are](http://www.bitwisesolutions.com/who-we-are) - [What We Do](http://www.bitwisesolutions.com/what-we-do) - [Our Work](http://www.bitwisesolutions.com/our-work) - [Blog](https://resources.bitwisesolutions.com/blog) - [Contact](http://www.bitwisesolutions.com/contact) [![Facebook](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/fbicon.png)](https://www.facebook.com/BitwiseSolutions)  [![Twitter](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/twitter.png)](https://www.twitter.com/BitwiseIndiana)   [![Instragram](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/instagram.png)](https://www.instagram.com/bitwiseindiana/)  [![LinkedIn](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/linkedin.png)](https://www.linkedin.com/company/bitwise-solutions) [![](https://resources.bitwisesolutions.com/hubfs/Blog_Images/2017/Who-are-the-Right-and-Engaged-People-.jpg)](https://resources.bitwisesolutions.com/blog/digital-marketing-101-who-are-the-right-and-engaged-people) [customer personas](https://resources.bitwisesolutions.com/blog/topic/customer-personas), [competitive analysis](https://resources.bitwisesolutions.com/blog/topic/competitive-analysis), [inbound marketing](https://resources.bitwisesolutions.com/blog/topic/inbound-marketing), [digital marketing](https://resources.bitwisesolutions.com/blog/topic/digital-marketing), [Digital Marketing 101](https://resources.bitwisesolutions.com/blog/topic/digital-marketing-101), [Website Audit](https://resources.bitwisesolutions.com/blog/topic/website-audit), [Content Audit](https://resources.bitwisesolutions.com/blog/topic/content-audit) ## [#DigitalMarketing101: Who are the Right and Engaged People?](https://resources.bitwisesolutions.com/blog/digital-marketing-101-who-are-the-right-and-engaged-people) May 09, 2017 Written by **[Travis Pryor](https://www.linkedin.com/in/travi706/), Digital Account Strategist** Generating web traffic is a good thing. Generating the right people is a better thing. Generating the right people who are engaged is priceless. [Read More](https://resources.bitwisesolutions.com/blog/digital-marketing-101-who-are-the-right-and-engaged-people) [![](https://resources.bitwisesolutions.com/hubfs/Blog_Images/New.gif)](https://resources.bitwisesolutions.com/blog/the-trap-of-shiny-new-technologyand-ignoring-your-inbound-marketing-strategy) [persona research](https://resources.bitwisesolutions.com/blog/topic/persona-research), [content](https://resources.bitwisesolutions.com/blog/topic/content), [social media](https://resources.bitwisesolutions.com/blog/topic/social-media), [competitive analysis](https://resources.bitwisesolutions.com/blog/topic/competitive-analysis), [inbound marketing](https://resources.bitwisesolutions.com/blog/topic/inbound-marketing), [digital marketing](https://resources.bitwisesolutions.com/blog/topic/digital-marketing), [strategy](https://resources.bitwisesolutions.com/blog/topic/strategy) ## [The Trap of New Technology and Ignoring Your Inbound Marketing Strategy](https://resources.bitwisesolutions.com/blog/the-trap-of-shiny-new-technologyand-ignoring-your-inbound-marketing-strategy) Mar 08, 2017 Written by **[Travis Pryor](mailto:travis.pryor@bitwisesolutions.com), Digital Account Strategist** Have you ever had a conversation like this? **“Mr. Boss man, we need to invest some financial resources into this new shiny tool.”** “Mr. Employee,... [Read More](https://resources.bitwisesolutions.com/blog/the-trap-of-shiny-new-technologyand-ignoring-your-inbound-marketing-strategy) [![](https://resources.bitwisesolutions.com/hubfs/Blog_Images/DMS_Social.jpg)](https://resources.bitwisesolutions.com/blog/digital-marketing-series-social-media-marketing) [Digital Marketing Series](https://resources.bitwisesolutions.com/blog/topic/digital-marketing-series), [customer personas](https://resources.bitwisesolutions.com/blog/topic/customer-personas), [social media](https://resources.bitwisesolutions.com/blog/topic/social-media), [competitive analysis](https://resources.bitwisesolutions.com/blog/topic/competitive-analysis), [digital marketing](https://resources.bitwisesolutions.com/blog/topic/digital-marketing) ## [Digital Marketing Series: Social Media Marketing](https://resources.bitwisesolutions.com/blog/digital-marketing-series-social-media-marketing) Mar 28, 2016 For the last post of our [Digital Marketing Series](https://resources.bitwisesolutions.com/blog/digital-marketing-series-introduction), we decided to tackle today’s marketing giant: social media. [Social media](http://www.bitwisesolutions.com/what-we-do/digital-marketing/social-media-strategy) has exploded onto the marketing scene in the past few years. Companies... [Read More](https://resources.bitwisesolutions.com/blog/digital-marketing-series-social-media-marketing) [![](https://resources.bitwisesolutions.com/hubfs/Blog_Images/DMS_CompetitiveAnalysis.jpg)](https://resources.bitwisesolutions.com/blog/digital-marketing-series-competitive-analysis) [content](https://resources.bitwisesolutions.com/blog/topic/content), [Digital Marketing Series](https://resources.bitwisesolutions.com/blog/topic/digital-marketing-series), [customer personas](https://resources.bitwisesolutions.com/blog/topic/customer-personas), [social media](https://resources.bitwisesolutions.com/blog/topic/social-media), [competitive analysis](https://resources.bitwisesolutions.com/blog/topic/competitive-analysis), [inbound marketing](https://resources.bitwisesolutions.com/blog/topic/inbound-marketing), [digital marketing](https://resources.bitwisesolutions.com/blog/topic/digital-marketing) ## [Digital Marketing Series: Competitive Analysis](https://resources.bitwisesolutions.com/blog/digital-marketing-series-competitive-analysis) Mar 14, 2016 If you have been following our Digital Marketing Series, you shold now know the [importance of customer personas](https://resources.bitwisesolutions.com/blog/digital-marketing-series-customer-personas) and what they represent. However, it’s just as important to know your competitors? By... [Read More](https://resources.bitwisesolutions.com/blog/digital-marketing-series-competitive-analysis) [![](https://resources.bitwisesolutions.com/hubfs/Blog_Images/DMS_Personas.jpg)](https://resources.bitwisesolutions.com/blog/digital-marketing-series-customer-personas) [content](https://resources.bitwisesolutions.com/blog/topic/content), [Digital Marketing Series](https://resources.bitwisesolutions.com/blog/topic/digital-marketing-series), [customer personas](https://resources.bitwisesolutions.com/blog/topic/customer-personas), [social media](https://resources.bitwisesolutions.com/blog/topic/social-media), [competitive analysis](https://resources.bitwisesolutions.com/blog/topic/competitive-analysis), [inbound marketing](https://resources.bitwisesolutions.com/blog/topic/inbound-marketing), [digital marketing](https://resources.bitwisesolutions.com/blog/topic/digital-marketing) ## [Digital Marketing Series: Customer Personas](https://resources.bitwisesolutions.com/blog/digital-marketing-series-customer-personas) Mar 07, 2016 In order to make the right marketing decisions for your company, it’s crucial to identify your ideal customer. Not everyone is your audience, so it’s important to pinpoint who to target, as well as... 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