--- title: "Digital Marketing Series: Competitive Analysis" description: However, it’s just as important to know your competitors? By completing a competitive analysis, your company can determine what makes your company distinctive. image: http://resources.bitwisesolutions.com/hubfs/Blog_Images/DMS_CompetitiveAnalysis.jpg --- [Give Us A Call: 317-805-4376](tel:+13178054376) [Get Started Today](http://www.bitwisesolutions.com/Contact) [![Bitwisesolutions](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/WebsiteLogo.png)](http://www.bitwisesolutions.com/) [![Bitwisesolutions](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/Bitwise_Med.png)](http://www.bitwisesolutions.com/) [![Facebook](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/fbicon.png)](https://www.facebook.com/BitwiseSolutions)   [![Twitter](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/twitter.png)](https://www.twitter.com/BitwiseIndiana)   [![Instragram](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/instagram_new-256.png)](https://www.instagram.com/bitwiseindiana/)   [![LinkedIn](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/linkedin.png)](https://www.linkedin.com/company/bitwise-solutions) - [Who We Are](http://www.bitwisesolutions.com/who-we-are) - [What We Do](http://www.bitwisesolutions.com/what-we-do) - [Our Work](http://www.bitwisesolutions.com/our-work) - [Blog](https://resources.bitwisesolutions.com/blog) - [Contact](http://www.bitwisesolutions.com/contact) [Give Us A Call: 317-805-4376](tel:+13178054376) [Get Started Today](http://www.bitwisesolutions.com/Contact) [![Bitwise](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/searchicon.png)](http://www.bitwisesolutions.com/search) [![Bitwisesolutions](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/Bitwise_Med.png)](http://www.bitwisesolutions.com/) - [Who We Are](http://www.bitwisesolutions.com/who-we-are) - [What We Do](http://www.bitwisesolutions.com/what-we-do) - [Our Work](http://www.bitwisesolutions.com/our-work) - [Blog](https://resources.bitwisesolutions.com/blog) - [Contact](http://www.bitwisesolutions.com/contact) [![Facebook](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/fbicon.png)](https://www.facebook.com/BitwiseSolutions)  [![Twitter](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/twitter.png)](https://www.twitter.com/BitwiseIndiana)   [![Instragram](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/instagram.png)](https://www.instagram.com/bitwiseindiana/)  [![LinkedIn](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/linkedin.png)](https://www.linkedin.com/company/bitwise-solutions) # Digital Marketing Series: Competitive Analysis Mar 14, 2016 Topics: [content](https://resources.bitwisesolutions.com/blog/topic/content), [Digital Marketing Series](https://resources.bitwisesolutions.com/blog/topic/digital-marketing-series), [customer personas](https://resources.bitwisesolutions.com/blog/topic/customer-personas), [social media](https://resources.bitwisesolutions.com/blog/topic/social-media), [competitive analysis](https://resources.bitwisesolutions.com/blog/topic/competitive-analysis), [inbound marketing](https://resources.bitwisesolutions.com/blog/topic/inbound-marketing), [digital marketing](https://resources.bitwisesolutions.com/blog/topic/digital-marketing) SHARE Facebook Twitter LinkedIn [Email](mailto:?body=https://resources.bitwisesolutions.com/blog/digital-marketing-series-competitive-analysis) If you have been following our Digital Marketing Series, you shold now know the![Bitwise Competitive Analysis](http://resources.bitwisesolutions.com/hs-fs/hubfs/Blog_Images/DMS_CompetitiveAnalysis.jpg?width=323&name=DMS_CompetitiveAnalysis.jpg "Bitwise Competitive Analysis") [importance of customer personas](https://resources.bitwisesolutions.com/blog/digital-marketing-series-customer-personas) and what they represent. However, it’s just as important to know your competitors? By completing a [competitive analysis](http://www.bitwisesolutions.com/what-we-do/digital-marketing/customer-personas), your company can determine what makes your company distinctive and set a realistic content strategy that will allow you to compete and outperform your competitors online. A competitive analysis is a key part to a complete business plan and an inbound marketing strategy. **What is the Bitwise Competitive Analysis Process?** Ultimately, a competitive analysis identifies your competitors' online marketing techniques, and their digital strengths and weaknesses. Bitwise also likes to analyze digital authority, SEO and keyword focus and ranking, social media presence and user experience and interface design. It is a very in-depth process which gives an inside look as to what successes and failures your competitors have compared to you and what you can do to improve and fill in their gaps. **Why is the Competitive Analysis Process Important?** A competitive analysis is crucial to any business in the modern world. The complete competitive analysis process allows you to know your competitors’ digital presence and how you stack up againts them. By focusing on key digital factors, a competitive analysis puts you ahead of your competitors, so that you can better reach your target audience. With the Bitwise Competitive Analysis, we determine what makes your company distinctive and set a realistic content strategy that will allow you to compete and outperform your competitors online. By completing this process, you are better equipped to face your competition. ![Divider.png](https://resources.bitwisesolutions.com/hs-fs/hubfs/Blog_Images/Divider.png?width=848&height=86&name=Divider.png) If after reading our posts and realizing that you behind in the game, don't worry! We would love to help bring you up to speed. We will work and collaborate with you on a strategy that fits your business model. By concentrating our attention on your company's web and digital marketing campaigns, we will be able to focus those goals on your customer needs and target audience so you don't have to. [![Get Started Today](https://no-cache.hubspot.com/cta/default/2240067/60038be4-645d-4911-830c-c8818058f84d.png)](https://cta-redirect.hubspot.com/cta/redirect/2240067/60038be4-645d-4911-830c-c8818058f84d)   ![BlackLine.png](https://resources.bitwisesolutions.com/hs-fs/hubfs/Blog_Images/BlackLine.png?width=1151&name=BlackLine.png "BlackLine.png") References: [How To Write a Great Business Plan: Competitive Analysis; Jeff Haden](http://www.inc.com/jeff-haden/how-to-write-a-great-business-plan-competitive-analysis.html) [Small Business Encyclopedia: Competitive Analysis; Entrepreneur.com](http://www.entrepreneur.com/encyclopedia/competitive-analysis)   [![Previous Post](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/prev_arrow_white_1.png) PreviousDigital Marketing Series: Customer Personas](https://resources.bitwisesolutions.com/blog/digital-marketing-series-customer-personas) [Digital Marketing Series: Email MarketingNext![Next Post](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/next_arrow_white_1.png)](https://resources.bitwisesolutions.com/blog/digital-marketing-series-email-marketing) ### Recent Blog Posts ### Posts by Topic - [digital marketing (32)](https://resources.bitwisesolutions.com/blog/topic/digital-marketing) - [content (26)](https://resources.bitwisesolutions.com/blog/topic/content) - [inbound marketing (24)](https://resources.bitwisesolutions.com/blog/topic/inbound-marketing) - [social media (16)](https://resources.bitwisesolutions.com/blog/topic/social-media) - [SEO (9)](https://resources.bitwisesolutions.com/blog/topic/seo) - [custom development (9)](https://resources.bitwisesolutions.com/blog/topic/custom-development) - [responsive design (9)](https://resources.bitwisesolutions.com/blog/topic/responsive-design) - [Digital Marketing Series (7)](https://resources.bitwisesolutions.com/blog/topic/digital-marketing-series) - [creative (7)](https://resources.bitwisesolutions.com/blog/topic/creative) - [custom design (7)](https://resources.bitwisesolutions.com/blog/topic/custom-design) - [customer personas (7)](https://resources.bitwisesolutions.com/blog/topic/customer-personas) - [strategy (7)](https://resources.bitwisesolutions.com/blog/topic/strategy) - [website design (7)](https://resources.bitwisesolutions.com/blog/topic/website-design) - [Kentico Content Management System (CMS) (6)](https://resources.bitwisesolutions.com/blog/topic/kentico-content-management-system-cms) - [blogging (6)](https://resources.bitwisesolutions.com/blog/topic/blogging) - [competitive analysis (6)](https://resources.bitwisesolutions.com/blog/topic/competitive-analysis) - [web design (6)](https://resources.bitwisesolutions.com/blog/topic/web-design) - [website development (6)](https://resources.bitwisesolutions.com/blog/topic/website-development) - [Search Engine Optimization (4)](https://resources.bitwisesolutions.com/blog/topic/search-engine-optimization) - [web development (4)](https://resources.bitwisesolutions.com/blog/topic/web-development) - [Digital Marketing 101 (3)](https://resources.bitwisesolutions.com/blog/topic/digital-marketing-101) - [branding (3)](https://resources.bitwisesolutions.com/blog/topic/branding) - [custom web development (3)](https://resources.bitwisesolutions.com/blog/topic/custom-web-development) - [persona research (3)](https://resources.bitwisesolutions.com/blog/topic/persona-research) - [Business Development (2)](https://resources.bitwisesolutions.com/blog/topic/business-development) - [Value (2)](https://resources.bitwisesolutions.com/blog/topic/value) - [custom web design (2)](https://resources.bitwisesolutions.com/blog/topic/custom-web-design) - [email marketing (2)](https://resources.bitwisesolutions.com/blog/topic/email-marketing) - [mobile (2)](https://resources.bitwisesolutions.com/blog/topic/mobile) - [Bitwise Solutions (1)](https://resources.bitwisesolutions.com/blog/topic/bitwise-solutions) - [Business (1)](https://resources.bitwisesolutions.com/blog/topic/business) - [Content Audit (1)](https://resources.bitwisesolutions.com/blog/topic/content-audit) - [Hiring (1)](https://resources.bitwisesolutions.com/blog/topic/hiring) - [HubSpot (1)](https://resources.bitwisesolutions.com/blog/topic/hubspot) - [New Employee (1)](https://resources.bitwisesolutions.com/blog/topic/new-employee) - [Relationships (1)](https://resources.bitwisesolutions.com/blog/topic/relationships) - [Schneck Medical (1)](https://resources.bitwisesolutions.com/blog/topic/schneck-medical) - [Vacation (1)](https://resources.bitwisesolutions.com/blog/topic/vacation) - [Web Designer (1)](https://resources.bitwisesolutions.com/blog/topic/web-designer) - [Website Audit (1)](https://resources.bitwisesolutions.com/blog/topic/website-audit) - [content marketing (1)](https://resources.bitwisesolutions.com/blog/topic/content-marketing) - [deals (1)](https://resources.bitwisesolutions.com/blog/topic/deals) - [ebook (1)](https://resources.bitwisesolutions.com/blog/topic/ebook) - [events (1)](https://resources.bitwisesolutions.com/blog/topic/events) - [golf (1)](https://resources.bitwisesolutions.com/blog/topic/golf) - [keywords (1)](https://resources.bitwisesolutions.com/blog/topic/keywords) - [networking (1)](https://resources.bitwisesolutions.com/blog/topic/networking) - [online website builder (1)](https://resources.bitwisesolutions.com/blog/topic/online-website-builder) - [partnership program (1)](https://resources.bitwisesolutions.com/blog/topic/partnership-program) - [photography (1)](https://resources.bitwisesolutions.com/blog/topic/photography) - [pokemon (1)](https://resources.bitwisesolutions.com/blog/topic/pokemon) - [press release (1)](https://resources.bitwisesolutions.com/blog/topic/press-release) - [usability (1)](https://resources.bitwisesolutions.com/blog/topic/usability) - [wordpress (1)](https://resources.bitwisesolutions.com/blog/topic/wordpress) see all [![HubSpot Inbound Marketing Certified](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/hubspot.png)](https://academy.hubspot.com/inbound-certification)  [![Microsoft .Net Development](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/academy.png)](https://elevenfifty.com/sponsors/)  [![Kentico Gold Partner](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/kentico-gold-partner_bw-1.jpg)](http://www.kentico.com/partners/bitwise-solutions-inc) [![Facebook](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/fbicon.png)](https://www.facebook.com/BitwiseSolutions)  [![Twitter](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/twitter.png)](https://www.twitter.com/BitwiseIndiana)  [![Instragram](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/instagram_new-256.png)](https://www.instagram.com/bitwiseindiana/)  [![LinkedIn](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/linkedin.png)](https://www.linkedin.com/company/bitwise-solutions) [Careers](http://www.bitwisesolutions.com/Careers) | [Browser Testing](http://www.bitwisesolutions.com/browsers)  | [Privacy Policy](http://www.bitwisesolutions.com/Privacy-Policy) | [Terms & Conditions](http://www.bitwisesolutions.com/Terms) | [Site Map](http://www.bitwisesolutions.com/Site-Map)   © Bitwise Solutions Inc.  | 11495 N. Pennsylvania St., Carmel, IN [317-805-4376](tel:+13178054376) | [sales@bitwisesolutions.com](mailto:sales@bitwisesolutions.com)