For the last post of our Digital Marketing Series, we decided to tackle today’s marketing giant: social media. Social media has exploded onto the marketing scene in the past few years. Companies ranging from small
Why Social Media Marketing is so Important:
Twitter has over 250 million users. Facebook has captured the attention of almost half of the adult population globally. LinkedIn, Pinterest, and Instagram are constantly growing. Utilizing social media is more important now than ever with so many people online. Social media marketing is also a cost-friendly way to reach other people, as most accounts are free. Using social media as a marketing strategy also serves as a way to interact with other people, creating the perfect canvas for potential business opportunities.
What to Remember When Focusing on Social Media:
How We Develop a Working Social Media Strategy:
By pairing customer personas, competitive analysis, and content creation, we are able to create a social media marketing strategy that is perfect for engaging current followers and attracting new ones. By concentrating our attention on your company's web and digital marketing campaigns, we will be able to focus those goals on your customer needs and target audience so you don't have to.