Digital Marketing Series: Competitive Analysis

Mar 14, 2016

If you have been following our Digital Marketing Series, you shold now know the importance of customer personas and what they represent. However, it’s just as important to know your competitors? By...

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Digital Marketing Series: Customer Personas

Mar 07, 2016

In order to make the right marketing decisions for your company, it’s crucial to identify your ideal customer. Not everyone is your audience, so it’s important to pinpoint who to target, as well as...

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Digital Marketing Series: Introduction

Mar 01, 2016

At Bitwise, we create active partnerships with each one of our clients, by understanding their business model, goals, needs and target audiences in order to craft strategic solutions. Something we...

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(Quality) Content Marketing is King

Jan 25, 2016

If you’re in any sort of business that involves marketing, communication, or social networking- basically any business nowadays- you’ve probably he ard that content is king. Seth Godin, author of...

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What to do if your website is not on the front page of Google

Jan 08, 2016

Written by Lisa Spinder, Project Manager

The other day we talked with a distressed businessman from Morocco. He was an adventure guide and wanted to sell more tours. One of our clients had been on a...

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