If you have been following our Digital Marketing Series, you shold now know the importance of customer personas and what they represent. However, it’s just as important to know your competitors? By...
content, Digital Marketing Series, customer personas, social media, competitive analysis, inbound marketing, digital marketing
Digital Marketing Series: Customer Personas
In order to make the right marketing decisions for your company, it’s crucial to identify your ideal customer. Not everyone is your audience, so it’s important to pinpoint who to target, as well as...
content, Digital Marketing Series, customer personas, social media, competitive analysis, inbound marketing, digital marketing
Digital Marketing Series: Introduction
At Bitwise, we create active partnerships with each one of our clients, by understanding their business model, goals, needs and target audiences in order to craft strategic solutions. Something we...
content, creative, website design, responsive design, inbound marketing, digital marketing, branding
(Quality) Content Marketing is King
If you’re in any sort of business that involves marketing, communication, or social networking- basically any business nowadays- you’ve probably he ard that content is king. Seth Godin, author of...
Written by Lisa Spinder, Project Manager
The other day we talked with a distressed businessman from Morocco. He was an adventure guide and wanted to sell more tours. One of our clients had been on a...