3 Practical Web Design Trends That Will Engage Your User

Written by Tyler Stouder, Digital Marketing Director

In a culture where the words "old", "dated" and "vintage" are "cool", those words aren't exactly the words that we want to describe our websites.  Trends in web design can change very quickly, all to provide a better experience for the users. What seems modern today, might seem old school tomorrow.

Here are 3 web design trends that won't be going away anytime soon with examples from our client, Donate Life Indiana.

1) Bold Colors & Straightforward Text

Bright blocks of color attract the eye and add depth to a sites layout.  When combined with clean crisp text, messages are delivered clearly and inform visitors of relevant information.

2) Illustrations & Icons

Multilevel icons and illustrations have begun to enter the picture and complement flat design and minimalism.  Adding illustrations and icons help reflect brand personality and quickly represent large blocks of text.

3) Video & Large Images

Large images and background videos are a simple way to add visual interest to otherwise boring pages.  Short videos and large images will not overwhelm the visitor, remember, short and sweet.

92% of B2B customers watch video, and 43% of B2B customers watch video when researching products and services for their business - @Inc  - (Click to Tweet)

What other design elements are important to incorporate into your website? Let us know in the comments section below. 

At Bitwise, we like to focus on what is important: relationships. Rather than being seen as just another “vendor,” we like to "Partner" with our clients to build a relationship based on trust.  Specializing in Marketing, Creative, and Custom Development, we are your trusted Carmel web design and development solution specialists.