Written by Travis Pryor, Digital Account Strategist
We are just over a month into 2018 and without a doubt it will be an innovative, creative, and transformative year for web design, web development, and digital marketing.
There is bound to be a lot that will change, but there are some things that won’t change and will continue to grow in importance.
Here are our top 3 trends that aren’t going away.
- Responsive Web Design
Okay, this isn’t really a trend anymore as much as it is a principle of web design. However, 17% of small businesses with a website do not even have mobile friendly websites.
Google defines responsive web design as follows:
“Responsive web design (RWD) is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Google’s algorithms should be able to automatically detect this setup if all Googlebot user agents are allowed to crawl the page and its assets (CSS, JavaScript, and images). Responsive design serves all devices with the same code that adjusts for screen size.”
Responsive Web Design makes your web page not only look clean and crisp but it also responds to the device (desktops, tablets, and phones) that it's being viewed on. It’s time, make sure you website is mobile responsive even if you don’t think mobile is important for your business.
We have seen an increase of over 40% in mobile traffic for companies that don’t believe it to be an important source for web traffic. Want to see more information about web design, check out this blog on keeping your users engaged.
- Content
Content is still more an important than ever. We aren’t just talking about blogs anymore. We are talking about video, graphics, and voice content. It’s all important. Even if your business isn’t in a cutting-edge industry, it’s important to begin thinking about how to integrate all of these types of content for your users. It may not even be in 2018, but eventually it will span all industries and all businesses. It’s time to start paying attention to content.
- Custom Development
Custom web design enables you to have complete control of your website. You hire a web development firm, you describe your goals, and BOOM! – The creation of a beautiful website begins. Custom web design may take more time and investment, but it is the only way to create a truly unique and specialized experience for visitors. You get what you pay for: the new website will serve as a powerful tool that establishes credibility, drives traffic, and comes with advanced functions specific to your business needs.
Let us know what you think are the things that won't change in 2018. Leave a comment below.
At Bitwise, we like to focus on what is important: relationships. Rather than being seen as just another “vendor,” we like to "Partner" with our clients to build a relationship based on trust. Specializing in Marketing, Creative, and Custom Development, we are your trusted Carmel web design and development solution specialists.
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