"Content is King, but Marketing is Queen.."

 Written by Travis Pryor, Digital Account Strategist

"..And she (marketing) runs the household." -Gary Vaynerchuk

Nothing like a dose of Gary V for some content marketing motivation. He's right, too - the phrase "Content is king" is becoming outdated.

As digital marketers, not just any content will do. The realm of digital marketing needs more quality content that creates value for customers. Futhermore, your content needs to be targeted, monitored, and easy for your audience to find.

To improve your consumer outreach, here are some things to keep in mind to take your content to the next level:

1.  Create the type of content your customers actually want to see! 
Taking the chance to create your own content gives you complete creative control. You know who your audience is, so use that to your advantage! By creating the content that is interesting to your customers, you can ensure that they will keep up with your postings. If you need help identifying what your clients want to see, consider consulting with us to identify your customer personas.

2.  Take advantage of the opportunity 
Valuable content will not only help you sell, but it also helps your target market find you. Taking the opportunity to create your own content will allow you to position yourself in a favorable place to attract new customers while keeping current customers interested.

3.  Be consistent 
Even if you create the right content, it’s important that it’s created consistently.  If you want to keep your visitors interested in what you are posting, there needs to be new content being posted. There is no “magic number” to how much content should be created. Whatever works for your process- while also maintaining communication with your clients- is the method for you.

Quality content is so important to business processes and client interaction. With unique and high-quality content, visitors stay interested in your postings, SEO is improved, and you look better to your customers. If you need help improving your content, we’re happy to help!