---
title: How to Develop a Blog Strategy and Why You Need One
description: A Blog Strategy will help you add value not noise with your inbound marketing strategy. Blogs are here to stay, so you better do it right.
image: http://resources.bitwisesolutions.com/hubfs/Blog_Images/BlogImage.png
---

[Give Us A Call: 317-805-4376](tel:+13178054376)

[Get Started Today](http://www.bitwisesolutions.com/Contact)

[![Bitwisesolutions](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/WebsiteLogo.png)](http://www.bitwisesolutions.com/) [![Bitwisesolutions](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/Bitwise_Med.png)](http://www.bitwisesolutions.com/)

[![Facebook](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/fbicon.png)](https://www.facebook.com/BitwiseSolutions)   [![Twitter](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/twitter.png)](https://www.twitter.com/BitwiseIndiana)   [![Instragram](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/instagram_new-256.png)](https://www.instagram.com/bitwiseindiana/)   [![LinkedIn](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/linkedin.png)](https://www.linkedin.com/company/bitwise-solutions)

- [Who We Are](http://www.bitwisesolutions.com/who-we-are)
- [What We Do](http://www.bitwisesolutions.com/what-we-do)
- [Our Work](http://www.bitwisesolutions.com/our-work)
- [Blog](https://resources.bitwisesolutions.com/blog)
- [Contact](http://www.bitwisesolutions.com/contact)

[Give Us A Call: 317-805-4376](tel:+13178054376)

[Get Started Today](http://www.bitwisesolutions.com/Contact)

[![Bitwise](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/searchicon.png)](http://www.bitwisesolutions.com/search)

[![Bitwisesolutions](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/Bitwise_Med.png)](http://www.bitwisesolutions.com/)

- [Who We Are](http://www.bitwisesolutions.com/who-we-are)
- [What We Do](http://www.bitwisesolutions.com/what-we-do)
- [Our Work](http://www.bitwisesolutions.com/our-work)
- [Blog](https://resources.bitwisesolutions.com/blog)
- [Contact](http://www.bitwisesolutions.com/contact)

[![Facebook](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/fbicon.png)](https://www.facebook.com/BitwiseSolutions)  [![Twitter](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/twitter.png)](https://www.twitter.com/BitwiseIndiana)   [![Instragram](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/instagram.png)](https://www.instagram.com/bitwiseindiana/)  [![LinkedIn](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/linkedin.png)](https://www.linkedin.com/company/bitwise-solutions)

# How to Develop a Blog Strategy and Why You Need One

 Mar 16, 2017

 Topics: [blogging](https://resources.bitwisesolutions.com/blog/topic/blogging), [content](https://resources.bitwisesolutions.com/blog/topic/content), [social media](https://resources.bitwisesolutions.com/blog/topic/social-media), [inbound marketing](https://resources.bitwisesolutions.com/blog/topic/inbound-marketing), [digital marketing](https://resources.bitwisesolutions.com/blog/topic/digital-marketing), [strategy](https://resources.bitwisesolutions.com/blog/topic/strategy)

SHARE

Facebook Twitter LinkedIn [Email](mailto:?body=https://resources.bitwisesolutions.com/blog/how-to-develop-a-blog-strategy-and-why-you-need-one)

Written by **[Travis Pryor](mailto:travis.pryor@bitwisesolutions.com), Digital Account Strategist**

Free Stuff isn’t just for college kids. People love Free stuff.

*“Don’t give away FREE stuff because it makes people think it isn’t valuable.”*

That’s not true. **FREE STUFF** is valuable if it provides value.

I am an avid Chick-fil-A visitor and I use my Chick-fil-A One app constantly. I went to Chick-fil-A for breakfast one day around 10:15am and had a free breakfast sandwich in my “deals.”

I ordered and proceeded to the pickup window. They handed me my bag and I drove away.

I opened my bag and **FREE STUFF**….

I don’t know about you, but I find there to be a lot of value in Chick-fil-A offering me free stuff.

**Like Chick-fil-A, we want to give away FREE STUFF that has value to you and your organization.**

**Blog Strategy:** 

Last summer our Digital Marketing Director wrote a blog post called, "[Is Blogging Really Still “A Thing”?". ](https://resources.bitwisesolutions.com/blog/is-blogging-really-still-a-thing) In this post he addressed the idea that blogs aren’t going anywhere, or at least anytime soon. In the that we live in, the digital age, people want quality content and they want it immediately. This hasn’t changed, there has just been more “noise” (bad content) produced.

“...Companies who blog receive [97% more links](http://www.business2community.com/blogging/10-unbelievable-statistics-sell-boss-business-blogging-0903221) to their website. Not only that, but B2B companies who regularly blog receive [67% more leads](http://www.huffingtonpost.com/danny-wong/the-why-12-distinct-goals_b_5651566.html?utm_hp_ref=business&ir=Business) every month than those companies who do not.”

We know that it’s important to blog, but how do you get started? How do you get good? How do you create content? Where do you publish it? How do you share it?

**To create a great blog, you must have a BLOG STRATEGY. [(Click to Tweet)](https://ctt.ec/13axU)**

Without a blog strategy, you have no direction. You have no goals. You have no direction with your content. You have no posting schedule. You simply have noise. Don’t add noise, add value to your customers.

**Get your copy of our FREE Blog Strategy below.**

 

[![Create a Successful Blog Strategy](https://resources.bitwisesolutions.com/hs-fs/hubfs/Landing_Page_Documents/Creating%20a%20Successful%20Blog%20Strategy/SuccessfulBlogStrategy.png?width=643&name=SuccessfulBlogStrategy.png "Create a Successful Blog Strategy")](https://resources.bitwisesolutions.com/free-blog-strategy-workbook)

 

 

[![Previous Post](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/prev_arrow_white_1.png) PreviousThe Trap of New Technology and Ignoring Your Inbound Marketing Strategy](https://resources.bitwisesolutions.com/blog/the-trap-of-shiny-new-technologyand-ignoring-your-inbound-marketing-strategy)

[3 Reasons Why You Should Upgrade Your Kentico CMSNext![Next Post](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/next_arrow_white_1.png)](https://resources.bitwisesolutions.com/blog/3-reasons-why-you-should-upgrade-your-kentico-cms)

### Recent Blog Posts

### Posts by Topic

- [digital marketing (32)](https://resources.bitwisesolutions.com/blog/topic/digital-marketing)
- [content (26)](https://resources.bitwisesolutions.com/blog/topic/content)
- [inbound marketing (24)](https://resources.bitwisesolutions.com/blog/topic/inbound-marketing)
- [social media (16)](https://resources.bitwisesolutions.com/blog/topic/social-media)
- [SEO (9)](https://resources.bitwisesolutions.com/blog/topic/seo)
- [custom development (9)](https://resources.bitwisesolutions.com/blog/topic/custom-development)
- [responsive design (9)](https://resources.bitwisesolutions.com/blog/topic/responsive-design)
- [Digital Marketing Series (7)](https://resources.bitwisesolutions.com/blog/topic/digital-marketing-series)
- [creative (7)](https://resources.bitwisesolutions.com/blog/topic/creative)
- [custom design (7)](https://resources.bitwisesolutions.com/blog/topic/custom-design)
- [customer personas (7)](https://resources.bitwisesolutions.com/blog/topic/customer-personas)
- [strategy (7)](https://resources.bitwisesolutions.com/blog/topic/strategy)
- [website design (7)](https://resources.bitwisesolutions.com/blog/topic/website-design)
- [Kentico Content Management System (CMS) (6)](https://resources.bitwisesolutions.com/blog/topic/kentico-content-management-system-cms)
- [blogging (6)](https://resources.bitwisesolutions.com/blog/topic/blogging)
- [competitive analysis (6)](https://resources.bitwisesolutions.com/blog/topic/competitive-analysis)
- [web design (6)](https://resources.bitwisesolutions.com/blog/topic/web-design)
- [website development (6)](https://resources.bitwisesolutions.com/blog/topic/website-development)
- [Search Engine Optimization (4)](https://resources.bitwisesolutions.com/blog/topic/search-engine-optimization)
- [web development (4)](https://resources.bitwisesolutions.com/blog/topic/web-development)
- [Digital Marketing 101 (3)](https://resources.bitwisesolutions.com/blog/topic/digital-marketing-101)
- [branding (3)](https://resources.bitwisesolutions.com/blog/topic/branding)
- [custom web development (3)](https://resources.bitwisesolutions.com/blog/topic/custom-web-development)
- [persona research (3)](https://resources.bitwisesolutions.com/blog/topic/persona-research)
- [Business Development (2)](https://resources.bitwisesolutions.com/blog/topic/business-development)
- [Value (2)](https://resources.bitwisesolutions.com/blog/topic/value)
- [custom web design (2)](https://resources.bitwisesolutions.com/blog/topic/custom-web-design)
- [email marketing (2)](https://resources.bitwisesolutions.com/blog/topic/email-marketing)
- [mobile (2)](https://resources.bitwisesolutions.com/blog/topic/mobile)
- [Bitwise Solutions (1)](https://resources.bitwisesolutions.com/blog/topic/bitwise-solutions)
- [Business (1)](https://resources.bitwisesolutions.com/blog/topic/business)
- [Content Audit (1)](https://resources.bitwisesolutions.com/blog/topic/content-audit)
- [Hiring (1)](https://resources.bitwisesolutions.com/blog/topic/hiring)
- [HubSpot (1)](https://resources.bitwisesolutions.com/blog/topic/hubspot)
- [New Employee (1)](https://resources.bitwisesolutions.com/blog/topic/new-employee)
- [Relationships (1)](https://resources.bitwisesolutions.com/blog/topic/relationships)
- [Schneck Medical (1)](https://resources.bitwisesolutions.com/blog/topic/schneck-medical)
- [Vacation (1)](https://resources.bitwisesolutions.com/blog/topic/vacation)
- [Web Designer (1)](https://resources.bitwisesolutions.com/blog/topic/web-designer)
- [Website Audit (1)](https://resources.bitwisesolutions.com/blog/topic/website-audit)
- [content marketing (1)](https://resources.bitwisesolutions.com/blog/topic/content-marketing)
- [deals (1)](https://resources.bitwisesolutions.com/blog/topic/deals)
- [ebook (1)](https://resources.bitwisesolutions.com/blog/topic/ebook)
- [events (1)](https://resources.bitwisesolutions.com/blog/topic/events)
- [golf (1)](https://resources.bitwisesolutions.com/blog/topic/golf)
- [keywords (1)](https://resources.bitwisesolutions.com/blog/topic/keywords)
- [networking (1)](https://resources.bitwisesolutions.com/blog/topic/networking)
- [online website builder (1)](https://resources.bitwisesolutions.com/blog/topic/online-website-builder)
- [partnership program (1)](https://resources.bitwisesolutions.com/blog/topic/partnership-program)
- [photography (1)](https://resources.bitwisesolutions.com/blog/topic/photography)
- [pokemon (1)](https://resources.bitwisesolutions.com/blog/topic/pokemon)
- [press release (1)](https://resources.bitwisesolutions.com/blog/topic/press-release)
- [usability (1)](https://resources.bitwisesolutions.com/blog/topic/usability)
- [wordpress (1)](https://resources.bitwisesolutions.com/blog/topic/wordpress)

see all

[![HubSpot Inbound Marketing Certified](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/hubspot.png)](https://academy.hubspot.com/inbound-certification)  [![Microsoft .Net Development](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/academy.png)](https://elevenfifty.com/sponsors/)  [![Kentico Gold Partner](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/kentico-gold-partner_bw-1.jpg)](http://www.kentico.com/partners/bitwise-solutions-inc)

[![Facebook](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/fbicon.png)](https://www.facebook.com/BitwiseSolutions)  [![Twitter](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/twitter.png)](https://www.twitter.com/BitwiseIndiana)  [![Instragram](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/instagram_new-256.png)](https://www.instagram.com/bitwiseindiana/)  [![LinkedIn](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/linkedin.png)](https://www.linkedin.com/company/bitwise-solutions)

[Careers](http://www.bitwisesolutions.com/Careers) | [Browser Testing](http://www.bitwisesolutions.com/browsers)  | [Privacy Policy](http://www.bitwisesolutions.com/Privacy-Policy) | [Terms & Conditions](http://www.bitwisesolutions.com/Terms) | [Site Map](http://www.bitwisesolutions.com/Site-Map)  
  

© Bitwise Solutions Inc.  | 11495 N. Pennsylvania St., Carmel, IN  
[317-805-4376](tel:+13178054376) | [sales@bitwisesolutions.com](mailto:sales@bitwisesolutions.com)