--- title: "#DigitalMarketing101:  Execute Your Content" description: Digital Marketing is all about knowing WHO to target and WHAT type of content to create. Executing on your plan with the right content for the right people will set you apart. image: http://resources.bitwisesolutions.com/hubfs/Blog_Images/2017/ExecuteYourContent.jpg --- [Give Us A Call: 317-805-4376](tel:+13178054376) [Get Started Today](http://www.bitwisesolutions.com/Contact) [![Bitwisesolutions](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/WebsiteLogo.png)](http://www.bitwisesolutions.com/) [![Bitwisesolutions](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/Bitwise_Med.png)](http://www.bitwisesolutions.com/) [![Facebook](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/fbicon.png)](https://www.facebook.com/BitwiseSolutions)   [![Twitter](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/twitter.png)](https://www.twitter.com/BitwiseIndiana)   [![Instragram](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/instagram_new-256.png)](https://www.instagram.com/bitwiseindiana/)   [![LinkedIn](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/linkedin.png)](https://www.linkedin.com/company/bitwise-solutions) - [Who We Are](http://www.bitwisesolutions.com/who-we-are) - [What We Do](http://www.bitwisesolutions.com/what-we-do) - [Our Work](http://www.bitwisesolutions.com/our-work) - [Blog](https://resources.bitwisesolutions.com/blog) - [Contact](http://www.bitwisesolutions.com/contact) [Give Us A Call: 317-805-4376](tel:+13178054376) [Get Started Today](http://www.bitwisesolutions.com/Contact) [![Bitwise](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/searchicon.png)](http://www.bitwisesolutions.com/search) [![Bitwisesolutions](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/Bitwise_Med.png)](http://www.bitwisesolutions.com/) - [Who We Are](http://www.bitwisesolutions.com/who-we-are) - [What We Do](http://www.bitwisesolutions.com/what-we-do) - [Our Work](http://www.bitwisesolutions.com/our-work) - [Blog](https://resources.bitwisesolutions.com/blog) - [Contact](http://www.bitwisesolutions.com/contact) [![Facebook](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/fbicon.png)](https://www.facebook.com/BitwiseSolutions)  [![Twitter](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/twitter.png)](https://www.twitter.com/BitwiseIndiana)   [![Instragram](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/instagram.png)](https://www.instagram.com/bitwiseindiana/)  [![LinkedIn](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/linkedin.png)](https://www.linkedin.com/company/bitwise-solutions) # #DigitalMarketing101:  Execute Your Content May 25, 2017 Topics: [content](https://resources.bitwisesolutions.com/blog/topic/content), [Digital Marketing Series](https://resources.bitwisesolutions.com/blog/topic/digital-marketing-series), [Digital Marketing 101](https://resources.bitwisesolutions.com/blog/topic/digital-marketing-101) SHARE Facebook Twitter LinkedIn [Email](mailto:?body=https://resources.bitwisesolutions.com/blog/digital-marketing-101-optimize-your-content) Written by **[Travis Pryor](https://www.linkedin.com/in/travi706/), Digital Account Strategist** By now you should… **Know your [target audience](https://resources.bitwisesolutions.com/blog/digital-marketing-101-who-are-the-right-and-engaged-people) and have a developed [digital marketing strategy](https://resources.bitwisesolutions.com/blog/digitalmarketing101-creating-and-implementing).** Now it’s time to get to work on creating the content (tactics). Before we get going too far in to this, let’s define our terms so we are all on the same page. **Strategy**-The overall aim, direction, or goal. **Tactics**-The tools utilized to achieve the strategy. During the [optimize phase](https://resources.bitwisesolutions.com/blog/digitalmarketing101-creating-and-implementing) we created a strategy based on our [Discovery Work](https://resources.bitwisesolutions.com/blog/digital-marketing-101-who-are-the-right-and-engaged-people) and now we get down into the weeds of tactics. Here are four simple things to do to optimize your digital marketing strategy. 1. **Beat the Dead Horse** Refer back to your target audience and discovery work. What does your target audience want, are the busy and like things quick, are you focusing on B2B or B2C? Remembering the answers to these questions will help you optimize and create content specifically designed for your target user. Remember if your target audience is busy and doesn’t have time to read an eBook, don’t send them an eBook offer. It’s simple yet profound. 1. **Just Start** It’s easy to sit around and hypothesize, but it’s harder to start. Don’t let the impending work load cripple you. You’re probably not going to write or produce a piece of content that is going to go viral on your first try. In fact, writing for things to go viral is not the goal. The goal of your content should be to provide value to your target audience and if it happens to go viral, great!![Start Optimizing Content](https://resources.bitwisesolutions.com/hs-fs/hubfs/3363030321_f41fa9fe8f_b.jpg?width=640&name=3363030321_f41fa9fe8f_b.jpg "Start Optimizing Content")   1. **Edit** I don’t know about you, but editing my writing is the worst part. It can be time consuming and tiring. After all, you have spent the last “x” amount of hours on writing it, the last thing you probally want to do is keep thinking about it, editing it, changing it, and tweaking it. The reality is, that’s the best thing you do. Taking the time, regardless of all of the content to produce on your to-do list, is the best thing you can do. ### Mark Twain famously said, “I didn't have time to write a short letter, so I wrote a long one instead.”  4. **Share it** We often go through the hassle to do the discovery work, to create the content, to edit the content and then we struggle to share it. How is your piece of content going to get spread to the masses? How is it going to reach your target audience? There is a lifespan to your content, don’t let it die out too early. Utilize the discovery work and share it where your target audience is and will find it. Don’t let your content go unnoticed. Make sure you execute with your content for your target audience. To learn more about best practices and how we could you with your content development and distribution feel free to reach out.   [![Start Executing Your Content Development and Distribution](https://no-cache.hubspot.com/cta/default/2240067/6bf42131-8443-444d-9258-fa076a0075ea.png)](https://cta-redirect.hubspot.com/cta/redirect/2240067/6bf42131-8443-444d-9258-fa076a0075ea)   *![Divider.png](https://resources.bitwisesolutions.com/hs-fs/hubfs/Blog_Images/Divider.png?t=1492614641252&width=895&name=Divider.png "Divider.png") At Bitwise, we like to focus on what is important: relationships. Rather than being seen as just another “vendor,” we like to "partner" with our clients to build a relationship based on trust.  Specializing in [Marketing](https://www.bitwisesolutions.com/digital-marketing), [Creative](https://www.bitwisesolutions.com/creative), and [Custom Development](https://www.bitwisesolutions.com/custom-development), we are your trusted Carmel web design and development solution specialists.* [![Previous Post](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/prev_arrow_white_1.png) Previous#DigitalMarketing101: Gather, Strategize & Prepare](https://resources.bitwisesolutions.com/blog/digitalmarketing101-creating-and-implementing) [Client Spotlight | Wound Care Education Institute Custom Web DesignNext![Next Post](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/next_arrow_white_1.png)](https://resources.bitwisesolutions.com/blog/client-spotlight-wound-care-education-institute-custom-web-design) ### Recent Blog Posts ### Posts by Topic - [digital marketing (32)](https://resources.bitwisesolutions.com/blog/topic/digital-marketing) - [content (26)](https://resources.bitwisesolutions.com/blog/topic/content) - [inbound marketing (24)](https://resources.bitwisesolutions.com/blog/topic/inbound-marketing) - [social media (16)](https://resources.bitwisesolutions.com/blog/topic/social-media) - [SEO (9)](https://resources.bitwisesolutions.com/blog/topic/seo) - [custom development (9)](https://resources.bitwisesolutions.com/blog/topic/custom-development) - [responsive design (9)](https://resources.bitwisesolutions.com/blog/topic/responsive-design) - [Digital Marketing Series (7)](https://resources.bitwisesolutions.com/blog/topic/digital-marketing-series) - [creative (7)](https://resources.bitwisesolutions.com/blog/topic/creative) - [custom design (7)](https://resources.bitwisesolutions.com/blog/topic/custom-design) - [customer personas (7)](https://resources.bitwisesolutions.com/blog/topic/customer-personas) - [strategy (7)](https://resources.bitwisesolutions.com/blog/topic/strategy) - [website design (7)](https://resources.bitwisesolutions.com/blog/topic/website-design) - [Kentico Content Management System (CMS) (6)](https://resources.bitwisesolutions.com/blog/topic/kentico-content-management-system-cms) - [blogging (6)](https://resources.bitwisesolutions.com/blog/topic/blogging) - [competitive analysis (6)](https://resources.bitwisesolutions.com/blog/topic/competitive-analysis) - [web design (6)](https://resources.bitwisesolutions.com/blog/topic/web-design) - [website development (6)](https://resources.bitwisesolutions.com/blog/topic/website-development) - [Search Engine Optimization (4)](https://resources.bitwisesolutions.com/blog/topic/search-engine-optimization) - [web development (4)](https://resources.bitwisesolutions.com/blog/topic/web-development) - [Digital Marketing 101 (3)](https://resources.bitwisesolutions.com/blog/topic/digital-marketing-101) - [branding (3)](https://resources.bitwisesolutions.com/blog/topic/branding) - [custom web development (3)](https://resources.bitwisesolutions.com/blog/topic/custom-web-development) - [persona research (3)](https://resources.bitwisesolutions.com/blog/topic/persona-research) - [Business Development (2)](https://resources.bitwisesolutions.com/blog/topic/business-development) - [Value (2)](https://resources.bitwisesolutions.com/blog/topic/value) - [custom web design (2)](https://resources.bitwisesolutions.com/blog/topic/custom-web-design) - [email marketing (2)](https://resources.bitwisesolutions.com/blog/topic/email-marketing) - [mobile (2)](https://resources.bitwisesolutions.com/blog/topic/mobile) - [Bitwise Solutions (1)](https://resources.bitwisesolutions.com/blog/topic/bitwise-solutions) - [Business (1)](https://resources.bitwisesolutions.com/blog/topic/business) - [Content Audit (1)](https://resources.bitwisesolutions.com/blog/topic/content-audit) - [Hiring (1)](https://resources.bitwisesolutions.com/blog/topic/hiring) - [HubSpot (1)](https://resources.bitwisesolutions.com/blog/topic/hubspot) - [New Employee (1)](https://resources.bitwisesolutions.com/blog/topic/new-employee) - [Relationships (1)](https://resources.bitwisesolutions.com/blog/topic/relationships) - [Schneck Medical (1)](https://resources.bitwisesolutions.com/blog/topic/schneck-medical) - [Vacation (1)](https://resources.bitwisesolutions.com/blog/topic/vacation) - [Web Designer (1)](https://resources.bitwisesolutions.com/blog/topic/web-designer) - [Website Audit (1)](https://resources.bitwisesolutions.com/blog/topic/website-audit) - [content marketing (1)](https://resources.bitwisesolutions.com/blog/topic/content-marketing) - [deals (1)](https://resources.bitwisesolutions.com/blog/topic/deals) - [ebook (1)](https://resources.bitwisesolutions.com/blog/topic/ebook) - [events (1)](https://resources.bitwisesolutions.com/blog/topic/events) - [golf (1)](https://resources.bitwisesolutions.com/blog/topic/golf) - [keywords (1)](https://resources.bitwisesolutions.com/blog/topic/keywords) - [networking (1)](https://resources.bitwisesolutions.com/blog/topic/networking) - [online website builder (1)](https://resources.bitwisesolutions.com/blog/topic/online-website-builder) - [partnership program (1)](https://resources.bitwisesolutions.com/blog/topic/partnership-program) - [photography (1)](https://resources.bitwisesolutions.com/blog/topic/photography) - [pokemon (1)](https://resources.bitwisesolutions.com/blog/topic/pokemon) - [press release (1)](https://resources.bitwisesolutions.com/blog/topic/press-release) - [usability (1)](https://resources.bitwisesolutions.com/blog/topic/usability) - [wordpress (1)](https://resources.bitwisesolutions.com/blog/topic/wordpress) see all [![HubSpot Inbound Marketing Certified](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/hubspot.png)](https://academy.hubspot.com/inbound-certification)  [![Microsoft .Net Development](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/academy.png)](https://elevenfifty.com/sponsors/)  [![Kentico Gold Partner](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/kentico-gold-partner_bw-1.jpg)](http://www.kentico.com/partners/bitwise-solutions-inc) [![Facebook](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/fbicon.png)](https://www.facebook.com/BitwiseSolutions)  [![Twitter](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/twitter.png)](https://www.twitter.com/BitwiseIndiana)  [![Instragram](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/instagram_new-256.png)](https://www.instagram.com/bitwiseindiana/)  [![LinkedIn](https://resources.bitwisesolutions.com/hubfs/Bitwisesolutions-june2016-images/linkedin.png)](https://www.linkedin.com/company/bitwise-solutions) [Careers](http://www.bitwisesolutions.com/Careers) | [Browser Testing](http://www.bitwisesolutions.com/browsers)  | [Privacy Policy](http://www.bitwisesolutions.com/Privacy-Policy) | [Terms & Conditions](http://www.bitwisesolutions.com/Terms) | [Site Map](http://www.bitwisesolutions.com/Site-Map)   © Bitwise Solutions Inc.  | 11495 N. Pennsylvania St., Carmel, IN [317-805-4376](tel:+13178054376) | [sales@bitwisesolutions.com](mailto:sales@bitwisesolutions.com)