Custom Web Design vs. Online Website Builder: Which is right for you?

 Written by Robert Daugherty, Digital Marketing Intern

It looks like it’s finally time to redo the company website. You need a branded, professional, and functional website to suit your company needs. This website will serve as your digital billboard to the world; you want to get the job done right.

Let’s also not forget that each business has diverse needs, goals, and budgets for a new website.How do you know what the right option is for you? Do you go with a custom web solution or do you utilize an online website builder?

Online Website Builders use a template web design, which is exactly what it sounds like: themed, pre-made templates that you can easily plug in information into. Anyone can do it too – no coding or web expertise required. Template web design costs less and typically has shorter development times, but it lacks in other areas. While many templates are aesthetically pleasing, they lack full customization and functionality. Most templates are not built with search engine optimization (SEO) in mind, and if problems arise – prepare for a long and confusing phone call with customer service.

However, template web design can be very cost-effective for start-ups or companies who need to get their site up quickly. If your company has specific goals for its website, custom web design may be for you.

Custom web design enables you to have complete control of your website. You hire a web development firm, you describe your goals, and BOOM! – The creation of a beautiful website begins. Custom web design may take more time and investment, but it is the only way to create a truly unique and specialized experience for visitors. You get what you pay for: the new website will serve as a powerful tool that establishes credibility, drives traffic, and comes with advanced functions specific to your business needs.

The key component of custom web design is the trusted relationship with the developer. If you ever need help, your developer has your back. If you would like to inquire about custom web development, contact the Bitwise team.