#DigitalMarketing101: Who are the Right and Engaged People?

May 09, 2017

Written by Travis Pryor, Digital Account Strategist

Generating web traffic is a good thing.

Generating the right people is a better thing.

Generating the right people who are engaged is priceless.

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The Trap of New Technology and Ignoring Your Inbound Marketing Strategy

Mar 08, 2017

Written by Travis Pryor, Digital Account Strategist

Have you ever had a conversation like this?

“Mr. Boss man, we need to invest some financial resources into this new shiny tool.”

“Mr. Employee,...

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Digital Marketing Series: Social Media Marketing

Mar 28, 2016

For the last post of our Digital Marketing Series, we decided to tackle today’s marketing giant: social media. Social media has exploded onto the marketing scene in the past few years. Companies...

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Digital Marketing Series: Competitive Analysis

Mar 14, 2016

If you have been following our Digital Marketing Series, you shold now know the importance of customer personas and what they represent. However, it’s just as important to know your competitors? By...

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Digital Marketing Series: Customer Personas

Mar 07, 2016

In order to make the right marketing decisions for your company, it’s crucial to identify your ideal customer. Not everyone is your audience, so it’s important to pinpoint who to target, as well as...

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