Written by Travis Pryor, Digital Account Strategist
Great! You decided to upgrade your company website. You're investing time and money into the development process, and you want to make sure the final product is outstanding.
We understand. You want your website visitors to have a seamless experience that provides value and potentially leads to a sale. Website design has many facets; load time, accessibility, layout, and so on..
Luckily you don't have to be a coding expert to implement these four pro tips when creating a new website. Adding these key features will enhance user experience and keep your website ahead of the competition.
Site Search
Search is an important tool for all websites. The search bar should be displayed prominently, preferably somewhere near the top of the page. We try not to keep it too close to any email sign-up buttons as this may be confusing for some visitors. Search bars provide an easy way for customers to search for what they are looking for, instead of browsing the entire site.
Active Navigation
Active navigation helps visitors figure where they are on the page or the website. Letting your visitor know which section of the site they are on or which category they are browsing makes it easier to browse your site.
Padding the Clickable Area for the Call To Action
We create call to actions (CTAs) on a webpage because we want your customers to click through to another page or download. The CTA itself, as well as the area surrounding it, will be easy to spot and easy to click. This is especially important when users may be browsing on mobile devices and tablets and use their fingers rather than a mouse.
Blogging & Social Media
A blog enables you to publish, edit, organize and categorize custom content that is geared toward your target audience. Blogs and social media are an excellent way to drive traffic to your website - and ultimately your business.
Our goal is to create websites that help you reach your business goals. If you are interested in a new website, we would love to chat.
At Bitwise, we like to focus on what is important: relationships. Rather than being seen as just another “vendor,” we like to "Partner" with our clients to build a relationship based on trust. Specializing in Marketing, Creative, and Custom Development, we are your trusted Carmel web design and development solution specialists.
Previous
